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Creating pages on social and web 2.0 sites and linking back to your site may have certain advantages compared to exclusively using your own site to build content. I’m going to mention a few specific sites that you can use and they are all different but there are some points that you should keep in mind whenever you build a page at one of these sites.
1) Optimise your page for a target keyword
It does not have to be the same keyword as the page you are linking to but if they are related that will help. Make sure that you use your keyword in the URL, titles, headings, tags, the body copy etc.
You could even go as far as to use your keyword as the username with which you sign up to the site. It’s a good idea to look around some of the more popular pages already in place to get a feel for where your keywords can go.
2) Observe the rules of the site
These are different for each one. For example, Hubpages is onto the fact that we marketers use them for link building and so to reduce spam they are strict about the number of links you can place. The maximum is 2 and if they feel your page (hub in their case) is too commercial they will not publish it.
3) Write real content and not a sales pitch
You want these pages to rank well in the search engines in their own right. In many cases you can make money from them directly by including affiliate links (and some people make a living doing this) but for this exercise our primary goal is to get a few high quality backlinks to our blog so make the content relevant, and include some of those long tail keywords in your copy.
4) The performance of these sites in Google varies over time
For example, Squidoo was brilliant when it first came out but it became a spam-fest and Google ’slapped’ it so the lenses that were previously ranking well were nowhere to be seen. However, Squidoo did an overhaul, got rid of the spam and now the lenses are rising in the serps again. Note that a great place to find out about new sites is keeping an eye on blogs such as TechCrunch.
5) Build backlinks to these pages
This may seem like double the work (and it is) but if you just do a round of social bookmarking to these pages it will help give them a little boost which helps them get PR which makes that all-important backlink to your site even more valuable.
6) Take care over backlinks to your site
When inserting the backlinks to your site – link once to the home page and if possible insert additional links to some specific blog posts that you want to boost. The most important factor is the anchor text that you use so pick posts that have already been optimised well for SEO.
7) Keep the content unique
If you wanted to, there is nothing stopping you from taking a post from your blog and simply pasting that into a page at many other web 2.0 sites but if you don’t mix it up a little then Google is likely to regard it as duplicate and you have no control over which copy that Google decides to show in the serps. Therefore it is best to try and make each page unique and that’s why this method is a lot more work than some other methods you might come across.
If you can be focused and not lose sight of the fact that building content for your site is the primary goal, I definitely recommend that you start creating some web 2.0 pages and linking back to your site.
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Tags: web20
Posted in Marketing · February 27th, 2010 · Comments (0)
An effective marketing letter is one that compels the reader to take action by visiting your website. In this article we are going to discuss how to construct an effective marketing letter, the sort of things it should say, why it should say them, and how we hope it will bring about the end action we are seeking; compelling the reader to visit your website to find out more. The keyword in that last sentence is COMPELLING!
However, it is time to get realistic. It is very unlikely that one marketing letter is actually going to be all that it takes to convince somebody to go and buy a product or service from your website without any further prompting. It can, and sometimes does happen, but that is in the minority. Nine times out of ten, the initial marketing letter is more to do with creating awareness; opening a door, or at least leaving the door ajar for further communication.
What you are doing in effect, is building a mini campaign. Nobody likes to feel that they are being bulldozed into doing anything. It’s rather like going to into a shop, or wandering onto a used car lot, and a sales person descending on you immediately with the immortal words: “Can I be of assistance?” which occasions the immortal reply: “No thanks I’m just looking”.
The thing is, that the damage has already been done. Straight away you feel under pressure, and nine times out of ten you will leave quickly as you feel uncomfortable, whereas left to your own devices, you might have tarried a little bit longer and taken an interest in something.
Well it’s exactly the same with the first marketing letter. Bear in mind that whoever the recipient is, you have never met each other. Your letter or email (if you do email marketing), is like cold calling or walking into that shop/used car lot. It’s not the time to try and seal a deal, merely to leave them well enough alone and to try to pique the recipient’s interest by letting your marketing letter do its job.
This being the case, the content of the letter is critical. The wrong tone will just get it deleted, whereas the right tone will piques that interest we are talking about, and having piqued that interest, we then need to move on to a call to action, albeit, a gentle one.
Let’s take a quick look at the content of an effective marketing letter just to point you in the right direction. The first thing that you must have is an attention grabbing headline; something that will catch the reader’s eye, give them pause for thought, and get that little pique of interest that we keep on referring to.
Next, your sales letter needs a great intro; something that leads straight on from the attention grabbing headline, continues the excitement and interest, and outlines what it is they are going to read about in the main body of the letter/email.
Avoid making silly claims. If you exaggerate too much, and go over the top it just won’t be believable and will simply get deleted or binned. Remember to credit your audience with being intelligent and review your content with that in mind. Make it interesting and informative and try to pique that interest a little but further.
The last thing that an effective marketing letter cannot be without is a final call to action. You’re not trying to seal a deal at this stage so, no: “Buy one now” type remarks; they simply won’t work 99% of the time. A simple: “Visit our website to find out more”, is sufficient; just make sure that the landing page carries straight on from the marketing letter so it’s like a natural progression. Good luck!
For vital information in the sphere of internet marketing – make sure to read the page. The time has come when proper info is really at your fingertips, use this chance.
Tags: marketing letter
Posted in Marketing · February 27th, 2010 · Comments (0)