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There are many different ways to monetize a blog. In this article, I’m going to discuss an option that is the easiest to get started with and can be implemented from day 1 of any blog.
What is Contextual Advertising?
A contextual ad is simply an advertisement that fits into the context of the content on which it is displayed. For example an ad for a camera being displayed on a photography blog. Thankfully, bloggers don’t have to figure out what ads to place where. By signing up to a contextual ad program such as Google AdSense, the ad program figures it all out for you.
Most of the ad programs pay you every time one of your visitors clicks on an ad – it doesn’t matter whether or not they go on to buy something which is great news for you because all you have to do is display the ad and the rest is automatic.
This article will focus on the big daddy of them all – AdSense.
AdSense is run by Google which is a great start. You’ll need a Google account to get started.
The way that AdSense works is that you pick the kind of ad you want, such as what size and whether it should just contain text links or have graphics and then you are given a piece of code to put on your website where you want the ad to be displayed.
The code doesn’t correspond to a particular ad – it is just a placeholder for any ad that Google deems suitable and it determines this by scanning the content of the page on which you have put the ad and then tries to find the best fit. You shouldn’t see ads for fishing equipment on a blog about puppy training for instance!
To Use AdSense or Not?
I don’t have AdSense on all of my blog. Why not? Quite simply, because readers on some of my blogs don’t click on the ads. The audience may be tech-savvy, they know what ads look like and avoid them. Plus, traffic that comes from social media does not like ads very much. I make money from those blogs in other ways.
However, that’s my experience, and yours might be very different! Some audiences do extremely well with AdSense – just about any kind of product blog, tech blogs, gadgets, hobbies etc. AdSense is free to join and it only takes a few minutes to setup so there is absolutely nothing to lose by trying it. Try it out on your blog and see how it works for you.
There is actually quite a lot more to AdSense than meets the eye. For instance, if you get 3% click through rate and are being paid $0.10 per click, with 100 visitors a day you would make just $0.30 per day! On the other hand, if you can boost your CTR to 10% and start getting ads that pay you $1.00 per click that $0.30 jumps to $10 for the same 100 visitors.
An important thing to realize here is that you shouldn’t take things on face value, meaning that you should test and see what most suits you and works best for you.
Obtain helpful knowledge about the topic of seo – make sure to go through this web site. The times have come when proper info is really only one click of your mouse, use this possibility.
Tags: advertising
Posted in Banner Advertising · February 26th, 2010 · Comments (0)
Promoting your small business through a viable marketing strategy can be a difficult experience. With a small business there is not the huge resources of a large company to blast your ads on traditional methods such as television and radio but with the Promo Plate there now is a way for you to compete with the big boys. Throughout this article I will show you why a Promo Plate is the ultimate solution when it comes to small business marketing.
As I mentioned earlier most small businesses do not have the thousands of dollars to run a high level television and radio campaign but with the Promo Plate you can get a ton of local attention for a fraction of the cost. The promo plates is a very attractive nameplate that fixes to the back of your vehicle and just due to the design it will stand out from the thousands of bumper stickers that pollute our city each and every day. The Promo Plate will never expire, never tear and will always make that first great impression which will have customers running to your business.
More and more people have become ad blind after seeing so many advertisements that look just like the other but the Promo Plate solves that problem. The Promo Plate with its classy chrome lettering jumps from the pack and more importantly will stick in the minds of potential customers. If you live in a large area your very own Promo Plate can be viewed by thousands of people each and every day looking as fresh as the day that you purchased it.
When it comes to small business marketing it is essential that you get your name out to the public in a way that stands out from the competition in order for it to be effective. Radio and television ads use to be the way to success but with so much competition the ad rate has increased to a level that is just not cost effective for a small business. At $39.99 the Promo Plate can get your company name, info and URL out to a large number of people each and every day with a home business advertising. Call your local television or radio station and ask what kind of advertising package you can get for $39.99 and chances are the person at the other end will laugh like crazy.
Promo Plates have been used by real estate agents, doctors, lawyers, small business owners and a wide variety of other people to make sure that their small business marketing strategy is a success. If you want your business to succeed than your marketing strategy needs to be effective without emptying out the bank account and too many the answer has been the Promo Plate. Promo Plates are the ultimate small business marketing strategy and they continue to be effective from the first day to years after your initial purchase was made.
Tags: advertising, home business advertising, Marketing, small business, small business marketing
Posted in Marketing · February 8th, 2010 · Comments (0)